New Bentley Azure Models Want To “Recharge Your Mental Batteries”

Bentley revealed the Azure range of models, a new specification available for its entire five-model lineup, including the Bentayga, Bentayga EWB, Flying Spur, Continental GT, and Continental GT Convertible. The Azure trim is focused on well-being behind the wheel, featuring a “stress-free” interior and a full suite of ADAS.

Bentley collaborated with well-being experts and neuroscientists in order to provide its customers with a serene environment where they can “recharge their mental batteries”. In other words, Bentley is fighting stress which according to recent studies has reached a record high – even amongst Bentley’s clientele. Thus, the Azure trim is marketed as the wellbeing-focused alternative to the performance-oriented Speed trim.

See Also: Bentley Bentayga EWB Azure First Edition Comes With Special Badging And Extra Kit

The first model to receive the Azure treatment was the Bentayga EWB flagship, before the trim got expanded to all models. Visually, they are distinguished by Azure badging on the front fenders, a new set of 22-inch ten-spoke wheels, a “jewel” filler cap, and bright-chrome lower bumper grilles. Furthermore, the Flying Spur Azure is fitted with a glass-to-glass panoramic sunroof with a tilting front panel, while the Continental GT Azure gets a fixed panoramic sunroof.

Inside the cabin, we find Azure emblems on the illuminated treadplates, dashboard, and seats. More importantly, Bentley’s color and trim designers created an eye-pleasing quilted upholstery, following advice by neuroscientists. Buyers can choose between 15 hide colors and many veneers, although Bentley strongly suggests three open-pore veneers: Dark Walnut, Crown-Cut Walnut, and Koa.

All models come equipped with the Front Seat Comfort Specification which offers up to 22-way adjustable seats coming with heating and ventilation functions, six programmable massage settings, adjustable side bolsters, electric seatbelt adjustment, and comfort headrests.

Crucial to a stress-free environment inside a moving vehicle is NVH and ride comfort, areas where Bentley already excels. Standard equipment includes the Bentley Dynamic Ride, a sophisticated 48V active anti-roll control system offering a smooth ride. Furthermore, the Touring Specification includes a full range of ADAS which make driving easier, safer, and, according to Bentley, less stressful – especially in traffic.

Bentley has yet to announce pricing for the Azure variants, but we guess it will be positioned higher than the base trim of each model, due to the extra features, but lower than the top-spec Mulliner variants.

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